标题: 求课本 master of marketing [打印本页] 作者: 好大的棉花糖 时间: 2010-7-12 23:38 标题: 求课本 master of marketing master of marketing in GU
现求三本书
7206MKT Severcie Sector Marketing and Operations
Lovelock, Christopher H., Patterson, Paul G and Walker, Rhett (2007), Services Marketing – An Asia-
Pacific Perspective, 4th ed., Australia: Prentice-Hall.
7207MKT Market Research
Zikmund, W. G., Ward, S., Lowe, B., & Winzar, H. (2007). “Marketing Research”. Asia Pacific Edition,
Melbourne: Thomson Learning.
7030MKT Entrepreneurial Innovation Marketing
Kuratko, D. F. 2009 (8th Ed.) Entrepreneurship: theory, process and practice, Cengage Learning South-Western,
Mason OH. (International edition; ISBN 13: 978-324-95091-3 or ISBN 10: 0-32459091-1).