Android手机令谷歌品牌大放异彩

efan21cn

据
知情人士透露，首部运行谷歌(Google Inc.) Android移动电话软件的手机即将问世，预计售价为199美元，而且将印上谷歌的品牌，这与手机上通常只标明制造商和移动运营商品牌的标准做法有所不同。

由台湾厂商宏达国际(HTC Corp.)生产的这款手机需要与德国电信(Deutsche Telekom AG)旗下子公司T-Mobile USA达成服务协议，T-Mobile计划于9月23日宣布这款手机的问世。上述知情人士表示，该公司还打算同时推出全新的数据计划，其定价将极具竞争力。

T-Mobile希望这款手机及其数据服务的价格将吸引大众消费市场，而不仅仅是有钱的电子设备爱好者。今年夏天，苹果公司 (Apple Inc.)和美国电话电报公司(AT&T Inc.)在推出3G iPhone的时候，就将200美元视作面向消费者的智能手机吸引大众市场的门槛。此类手机的一些品牌甚至还要便宜，如Sprint Nextel Corp.推出的三星(Samsung) Instinct，售价仅为129美元。

上述知情人士称，通过提供手机开发的资源，谷歌实际上是在间接帮助T-Mobile降低成本。这家互联网巨头希望手机能够畅销市场，以期鼓励其它制造商和运营商生产配置Android的手机。谷歌的品牌标识将随宏达国际和T-Mobile一同出现在手机上。

这款手机具备与iPhone和Research In Motion Ltd.备受欢迎的黑莓(BlackBerry)手机相似的特点：超大触摸屏，浏览跟踪球以及侧滑键盘。它将运行谷歌开发的操作软件Android，用以支持高级网络浏览器，各种谷歌应用软件，包括搜索和Google Maps等，以及由其它公司开发的各类软件。

包括中国移动(China Mobile)和Sprint在内的其它电信运营商也已表示有意开发由Android支持的手机，但是据熟悉这些公司相关计划的知情人士透露，他们在整合谷歌的服务方面遇到了一些问题。

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The first mobile device powered by Google Inc.'s 'Android' mobile phone software is expected to sell for $199 and will showcase the Google brand, people familiar with the matter say, a departure from the standard practice of listing only the manufacturer and wireless carrier on handsets.

The phone, which is being manufactured by Taiwan's HTC Corp., will require a service contract with T-Mobile USA, a unit of Deutsche Telekom AG, which plans to announce the phone Sept. 23. The carrier plans to unveil new data plans in conjunction with the device that will be 'aggressively priced,' the people said.

T-Mobile is hoping the price of the phone and the data service will make the device attractive to the mass consumer market, rather than just gadget lovers with deep pockets. Apple Inc. and AT&T Inc. set $200 as the rough bar for consumer-oriented smart-phones when they priced the '3G' iPhone at that level this summer. Some handsets in the category are even less expensive, such as Sprint Nextel Corp.'s $129 Instinct by Samsung.

Google is indirectly helping to reduce T-Mobile's costs by contributing resources toward development of the phone, the people said. The Internet giant wants to see the phone sell at high volumes to encourage other manufacturers and carriers to produce Android handsets. Google's brand will be listed alongside that of HTC and T-Mobile on the phone.

There is a general industry trend toward software makers working more closely with carriers and hardware manufacturers in developing phones. Another T-Mobile device, the Shadow, was built through close coordination between Microsoft Corp., T-Mobile and HTC.

The new phone will have features similar to the iPhone and Research In Motion Ltd.'s popular BlackBerry devices. It is expected to have a large touch-screen, a track-ball for navigation and a swivel-out full keyboard. And it will run Android, a set of operating software that Google has developed that supports an advanced Web browser, various Google applications such as search and Google Maps, and a marketplace for applications made by other companies.

Other carriers such as China Mobile and Sprint have said they would develop Android-powered phones, but some have experienced delays in integrating Google's services with their own, people familiar with those companies' plans said.

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